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Stats: 2,303 members, 5,830 topics. Date: August 18, 2018, 11:16 am
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Businesses, especially startups usually end up loosing good amount of money to publicity and marketing especially if they are new in town or perhaps trying to introduce a new product into the market. When these products are digital in the making, it becomes challenging to market. But instead of loosing such money on plenty media buying, you should consider this cheap, soft and strategic means.
Research have shown that one significant means to establish the meaning of a product to the public is sensitization,enlightenment and emphases. Now one cool way to achieve this is to write blogs.
Blogs go a long way to broaden the horizon of users on product. It tries as much to channel the focus and attitude of clients into that product.
Websites like projetclue.com, for instance use blog posts to educate visitors on questions they are likely to ask when they first visit the website.
Students who have questions to ask about project topics and materials and other research material are likely to get answers even before their requests are known to the website owners.
That's the best you can do for your clients, keeping them abreast of what is important. I think you should consider that for your business too.
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